4 Reasons To Migrate Your Ecommerce For The Cloud

For a business to grow with security, continuity and scalability, it is necessary that all processes are working very well – since each sector has its priorities. When it comes to e-commerce, for example, it is vital that the site offers an incredible experience for the user.
And for this to happen perfectly, a server in the cloud has a number of differentials that can make a lot of difference in the day-to-day running of the virtual store manager.
Want to understand the reasons for migrating your e-commerce to Cloud Server? So keep reading our post today!
SAFETY WARRANTY
One of the biggest questions about Cloud Computing is about possible security breaches when cloud cloud data security is the issue. However, this statement can be considered a myth, since it is possible to state quietly that the hosting of cloud data is secure.
First, service providers should be consulted, given the levels of security offered. From the simplest, such as SSL certification, it involves a prior analysis of possible vulnerabilities in the analyzed web environment, to the use of advanced levels of server security that serve to block attacks and that are available in Cloud Servers Managed.
SCALABILITY: PAY FOR THE NEEDS
Scalability is one of Cloud Computing’s most compelling attributes. Unlike the traditional model in which businesses are stuck to rigid resource standards such as processing and memory, you can increase and decrease the resources of a server in the cloud on demand. For example, you can increase the processor and memory for peak visits during a BlackFriday promotion and shortly after the campaign decreases the store’s computing resources.
That is, regardless of the size of your e-commerce, it is possible that only the necessary amount of data is used, within a stipulated time, thus contributing to cost savings.
MORE AVAILABILITY TO FOCUS ON CORE BUSINESS
In traditional servers, if the machine on which the ecommerce is running stops working, the site immediately goes out of time while the server is being serviced.
Because of its technology characteristic, it is more unlikely that a Cloud Server is unavailable because ecommerce is using features from multiple machines at the same time. So if one physical machine stops working, the other machines in the Data Center keep ecommerce running.
USER EXPERIENCE
Cloud servers perform well and this performance gain will directly influence your visits and sales.
The first reason is SEO, Google and other search engines prioritize websites with fast servers in the top positions of the search. So a faster server can yield more visits without the need for much effort.
The second reason is that a page that does not load in less than four seconds can hold fewer customers and generate fewer visitors. The time it takes to open a page is indispensable to the success of an online business, however, this is one detail overlooked by many.
Research indicates that a two-second delay during an online transaction can result in an abandonment rate of up to 87%. Today, most people leave a page for the time it takes to open content. In this scenario, in addition to a good server, web developers should work to make pages more efficient, with fewer requests and slower loading speed.

Category: TECHNOLOGY | Tags: ,

4 Reasons To Have A Website With Cloud Hosting

The idea of ​​using cloud services is still linked, in the minds of many, with complex and therefore costly services. But this is far from true. Even relatively simple services, such as hosting a website, find many benefits in this environment compared to traditional servers.
See, in today’s article, why cloud hosting is worth it.
1 – SCALABILITY
How many pages does your site have? Does it need to load many images? Do you have dynamic databases that handle complex information all the time? Well, if it’s hosted in the cloud, it does not matter as much.
After all, it is very easy to scale services according to need. If you need only a few static pages, start with a simpler plan. Over time, as the site – as well as its needs – evolves, you just need to upgrade to a more robust solution.
2 – FLEXIBILITY
More than the ability to scale the service on demand, cloud hosting makes it easy to change plans, and it also has incredible flexibility in using the platform.
If, by chance, you need to hire a larger plan or even return to a simpler one, this can be done without complication, with just a few clicks, exclusive courtesy of the cloud to make life easier for users and make services more accessible.
And this facility is not only in the choice of plans, but can be clearly seen even in the more technical aspects, such as the configuration of the work environment.
3 – COST REDUCTION
Of course, by stopping to think about the effects that simplifying interfaces and ease of scaling your hosting use have on operating costs, you will find that the economy is very large.
First, from the point of view of scalability, you will never have to pay more than you actually do, something that a conventional server will hardly offer, and certainly not so simplified.
With respect to daily use, the term “time is money” comes to life, since it is only focus on the work to do, without having to focus on technical aspects, much less hire someone skilled just to deal with the system.
4 – SECURITY
Last but not least, one of the biggest fears of those who still resist using the cloud is with regard to security. Is this method really safe? Yes. Incidentally, it is much safer than a conventional server.
While many are frightened by the possibility of important data crashing into the network or being intruded by malicious people, the cloud environment has many layers of protection specially designed to prevent it from occurring, not counting automatic information backups. Also, it’s much harder for a cloud-hosted website to get out of the air.
Faced with these facts, it is easy to see that there are no valid reasons to stop taking advantage of what cloud hosting can offer. Because it’s incredibly easy to scale, flexible to use and maintain, cost-effective, and security to spare, this solution is the best outlet for anyone who needs a website.

Category: TECHNOLOGY | Tags: ,

Após adotar CRM em nuvem, iFood aumenta a quantidade de pedidos em 133%

O aplicativo é muito popular entre os usuários de smartphones e permite pedir refeições de restaurantes ou lanchonetes próximos, diretamente do celular, sem precisar gastar créditos com ligações.

O aplicativo implantou as soluções de CRM da Salesforce e aumentou sua base ativa de restaurantes cadastrados de 11 mil em 2015 para 18 mil no ano passado.

Gerenciar e melhorar o relacionamento com seus clientes foi motivo principal da consultoria. A Salesforce, fornecedora de soluções de CRM em nuvem, desenvolveu e implantou um sistema de gerenciamento de relacionamento com o cliente, e isso resulta não só na satisfação como também no engajamento do cliente.

As soluções Sales Cloud e Service Cloud foram implementadas nos departamentos comercial e de operações do grupo, que prestam serviços e suporte aos restaurantes parceiros e aos usuários dos aplicativos iFood e SpoonRocket, também pertencente à companhia. “A implantação foi simples e personalizada de acordo com as necessidades do negócio e dos usuários”, afirma Gabriel Quint, coordenador de projetos e sistemas do grupo iFood e responsável pela equipe interna que gerencia o ambiente Salesforce na empresa.

Gabriel Quint afirma que a estratégia foi um sucesso e o iFood saltou de 1,5 milhão de pedidos por mês para 3,5 milhões, com crescimento de 133% no ano passado, além do aumento de sua base ativa de restaurantes, que saltou de 11 mil para 18 mil. A meta para este ano, segundo Quint, é chegar a 4 milhões de pedidos/mês.

O resultado positivo foi explicado por Daniel Hoe, diretor de marketing da Salesforce para América Latina: “A satisfação e o engajamento do cliente são as principais medidas para o sucesso da estratégia geral de marketing de uma empresa. E foi nisso que o iFood investiu”.

 

Para o futuro, o iFood planeja incrementar o Sales Cloud e do Service Cloud com recursos de inteligência artificial. Também está no radar a adoção das soluções Marketing Cloud e Community Cloud.

“Nós pretendemos melhorar o uso do Sales Cloud e do Service Cloud com inteligência artificial do Einstein by Salesforce. Por ela, teremos a melhor abordagem comercial com nosso parceiro restaurante e melhor a experiência que o cliente final [que usa o aplicativo] tanto em comunicação quanto em suporte”, diz Quint. “Além disso lançaremos em breve um portal para nossos parceiros de negócio utilizando o Community Cloud do Salesforce, para concentrar os processos de negócio tanto internos quanto de parceiros na mesma plataforma.”

Dell EMC desenvolve o Next, banco digital do Bradesco

A Dell EMC foi responsável pela arquitetura tecnológica da plataforma analítica, baseada em algoritmos de inteligência digital com soluções de big data e ciência de dados.

A empresa também foi responsável pelo desenvolvimento de soluções de infraestrutura convergente VxBlock 340, que integra tecnologias de computação, rede, armazenamento e virtualização em uma única solução.

“A Dell EMC tem contribuído com o processo de transformação digital de empresas de diversos segmentos. Projetos como o Next do Bradesco, apoiados em soluções de big data, ciências de dados e algoritmos de inteligência, permitem às empresas inovar, criar novas linhas de produtos e manter contato permanente com a sua base de clientes, além de se manterem competitivas”, afirma Erick Pascoalato, diretor de vendas enterprise para as áreas de finanças e telecomunicações da Dell EMC Brasil.